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IRON FORTY 
​Build Muscle, Burn Fat, and Take Control of Your Body Over 40

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FITNESS OVER 40 ISN’T BROKEN—YOUR APPROACH IS. If you’re over 40 and struggling with fat loss, muscle gain, or energy levels. You’ve probably been told it’s your metabolism, hormones, or age.

That’s a lie.

The truth?

Most people stop training hard, eating with purpose, and holding a standard. And their body reflects it.

​This eBook is for men and women over 40 who are done making excuses—and ready to build a lean, strong, capable body again.
This Is NOT Another Fitness Book No trends. No shortcuts. No “just be patient” advice. This is for people who want results—and are willing to demand more from themselves.
Who This Is For:
  • Men over 40 who want to get lean and muscular again
  • Women over 40 who want strength, confidence, and control
  • Former athletes ready to rebuild their physique
  • ​Anyone tired of feeling stuck, soft, and frustrated

​You don’t need a new plan. You need a higher standard. Refuse Decline.
  • How to lose fat after 40 without extreme dieting
  • How to build muscle over 40 with effective strength training
  • The truth about metabolism, hormones, and aging
  • The best diet strategies for fat loss over 40 (without gimmicks)
  • How to structure workouts for strength, muscle, and longevity
  • Why most over-40 fitness plans fail—and how to fix it
  • How to rebuild discipline, consistency, and intensity
  • The cheat code to conditioning and capacity.
Order today, receive your download immediately. There is no risk. If you don't agree this is the best and hardest-hitting book at reaching your greatest genetic potential over the age of 40 and beyond, I'll gladly refund the purchase price, no questions asked. ​​

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315 1st Ave NW Suite 105
Hickory, NC 28601
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  • Local Studio in Hickory, NC
    • FREE Consultation / Inquire
  • Meet Our Team
    • Coach Rob Goodwin
    • Tyler Goins IFBB Pro
    • George Place
    • Reon Mcilwain
    • Tyler Goodwin
  • Basic Coaching
  • GOLD Level Coaching
  • Ultimate 16 Week Coaching Prep!
  • Masters 24 week
  • Training Programs
  • 1- Hour Consultation
  • Brand Partnerships
  • In The Trenches (ITT)
  • Pilgrimage
  • Contact
  • STORE
  • Rob's Blog